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Are you a Certified Tile Installer (CTI)?

Do you have at least two years of experience as the lead installer setting ceramic tile on a full-time basis? In our definition, experience refers to having full responsibility for substrate prep, layout, coordinating with other trades along with properly installing... read more

5 Powerful LinkedIn Tools You’re Probably Not Using

By Rebecca Vertucci, Senior Customer Success Manager at LinkedIn LinkedIn has turned into one of the world’s strongest networking tools. But in my years of working for LinkedIn, it seems many of the platform’s best features go unnoticed. Ultimately, I feel this is due... read more

How to Stand Out in Your Family Business

By Jacqueline Tabbah, International Stoneworks, Inc. There is a fine line between respecting your family’s business that they’ve built from the ground up and being an innovator. This line can often times feel like a tightrope, but once you make it to the other side,... read more

The Home Court Advantage

by Tom Jennings, Vice President of Professional Development at the WFCA When training our sales staffs’ desirable behavior, we seem to place virtually all of our emphasis on the proper ways to conduct ourselves while in our showrooms. This is both understandable and... read more

Why After Sale Marketing Matters to Your Business

By Greg Incardona, Vice President of Follow Your Customer, Inc. According to a Small Business Trends report in 2016, 85% of a retailer’s new business comes from referrals. Most small businesses know that it is easier to sell to a referred customer. Despite these... read more

Retailers, Are You Content with Business as Usual?

by Carol Wilkins, Senior Conference Manager for The International Surface Event Being a sharp retailer requires commitment and taking on various roles in order to remain effective and relevant in business today. A business professional must possess skills such as:... read more

How to satisfy the “me” in Customer

by Brian Gracon   You know there’s no “I” in “team,” but there is a “me” in “customer!” Customers buy based on “What’s in it for me?”, but what are they looking for these days when making their buying decisions? From luxury cars to tattoo parlors, from gourmet... read more

Why Is It So Freaking Hard to Find Good Sales Associates?

by David Romano, Founder of Benchmark Inc. If you are holding off on hiring someone green with a ton of potential that has all of the magical traits to build rapport with customers because you are waiting for a million-dollar writer that will bring over all of their... read more

The Power of Personal Branding

by Mike Peterson, Regional Publisher at LUXE Interiors + Design We are surrounded by brands. They touch, influence and can dominate us. Yet, we barely know they are there. Today on your way to work, you didn’t just drive a car, you drove a BMW, or a Mercedes. You... read more

Tips To Find and Refer Qualified Tile Installers

by Bart Bettiga For the past several years, flooring dealers and retailers consistently finding quality installers as one of their biggest obstacles to growing their business.  This is especially true if you subcontract your labor or refer your customers to... read more

How Your Showroom Is Like Your Closet!

      By Suzanne Winn, Lifestyle Trending Expert As a retailer living in California or Kentucky, it’s imperative to our survival as a species to get the biggest bang for your buck out of your showroom floor on a per square foot basis. So if you’re... read more

What Does a Retailer Need to Know About the Glue Business?

Floor covering retailers have a lot on their plate when it comes to understanding and selling a complex, diverse, fashion-driven product to a demanding customer base. It is unsurprising that the world of installation adhesives does not show up as a blip on their business radar. But adhesives can make or break a retailer’s reputation if the wrong one is used or even if the right one is used inappropriately…

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Floating Floors: False Assumptions and Keys to Success

by Christopher Capobianco I moderated a panel of experts at Surfaces 2016 in a 90-minute session on engineered “click” floating floors and learned a lot in the process. “Floating floor” is not a specific type of product; it’s an installation method for engineered... read more

The Intl. Surface Event: Cutting Edge Says it All

The International Surface Event: Cutting Edge Says it All This is your opportunity to do some significant networking. Bring your walking shoes and your team of employees. Spread out and take in all you can to kick your business up to another level. Once again the... read more

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